Graphic/Web Design

The CRUMBLE Magazine has a very distinctive logo with the letters formed of fragmented sections, visually representing the act of decay that the magazine’s title references.

However the brand logo was difficult to recreate in graphics and the alphabet was restricted to just seven letters, prohibiting its use beyond instances where the logo could be used. A font would allow for the brand identity to spread into text, allowing headers and messages to be conveyed without inserting the logo.

The CRUMBLE font is an adaption of Gill Sans Nova Inline. Like the brand’s logo, sections of the letters are removed in a seemingly random nature. Some letters feature just two lines whilst others are fragmented further.

In line with the brand logo, the alphabet is only available in all caps.


  • Adobe Fonts
  • Fontlab

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